Fifteen

Issue date: 12/8/09 Section: Student Life

Marketing Pitch for Clearly Creative

The market Lab Team for Ozioli's Cookies with the compnay owner and founder

What do tomatoes, stem cells, furniture, iPhone applications and homemade cookies have in common? They are just a few of the products marketed by the 17 Market Lab teams this semester. Each team of four Sloan students was paired with a company with a particular marketing challenge and through research and interviews, developed a marketing strategy or campaign for companies.

After three months of work, the teams were brought together for a final presentation and poster session with representatives of sponsoring company. After a welcoming speech by the Market Lab faculty mentor Prof. Chatterjee, each team gave a one minute pitch on their project, their methods and why the audience should inspect their poster.

After hearing marketing pitches for companies such as MKS Designs, Mercedes Benz, NPR and Verizon, everyone adjourned to a poster session where member of each team explained their project and marketing process in detail. Among the audience and questioners were five judges taken from industry and MIT staff. Their task was to try to selective the top five projects. The results aren't out yet but it was generally agreed that the competition this term was stiff.

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